Founded with a passion for creativity, authenticity, and modern elegance, we believe style should feel effortless and personal.
Wear Culture. Every Day.
CLOY was born from a simple belief — the stories that shaped us deserve to be seen, worn, and carried forward.
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Our Story
CLOY wasn't created to sell T-shirts.
It was created to reconnect a generation with the visual language of its own culture.
Growing up surrounded by handcrafted textiles and traditional Indian art, we noticed a disconnect. While global fashion embraced logos and trends, countless Indian art forms remained unseen by the people they belonged to.
We believed these stories deserved another life.
Not as costumes.
Not as souvenirs.
But as clothing people genuinely want to wear.
Every CLOY collection begins with research into a living cultural tradition, translating its forms, symbols, and emotions into clean, modern silhouettes designed for everyday life.
Our Philosophy
We don't recreate history.
We reinterpret it.
Every graphic is designed with respect for its cultural source while remaining contemporary, wearable, and minimal.
Our goal is never nostalgia.
Our goal is relevance.
Because culture isn't something left behind.
It's something carried forward.
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24/7 support available.
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Our Collections
Each collection explores a different chapter of India's visual heritage.
- The Ramappa Series — Inspired by the graceful Madanika sculptures of Telangana's Ramappa Temple.
- Mitti Se Milo — Reimagining the Sohrai mural tradition of Jharkhand through earthy, wearable graphics.
- Echoes of Gond — Forest stories told through the intricate visual language of Gond art from Madhya Pradesh.
- Shiva Archives — A respectful exploration of the symbols, places, and emotions associated with Lord Shiva.
