BISRA

About the collection :

Inspired by the Gond tribal art tradition of Madhya Pradesh.

Gond art originates from the Gond tribe — one of the largest tribal communities in central India, primarily from Madhya Pradesh. The word “Gond” itself comes from the Dravidian word Kond, meaning green mountains, which reflects the tribe’s deep connection to their forested homeland.

The art form began as wall paintings and floor art, created as part of rituals and seasonal celebrations. Over time it moved from walls to paper, canvas, and cloth — but the spirit stayed the same. Gond art is a celebration of nature. It documents the relationship between humans, animals, and plants through intricate patterned motifs, mythological creatures, and the belief that every living thing carries a spirit worth honoring.

What makes Gond art visually distinct is its patterning — every motif, every animal, every leaf is filled with smaller repeated patterns: dots, lines, scales, and geometric shapes. Nothing is left empty. The art breathes.

Echoes of Gond is Cloy’s reinterpretation of this tradition into four wearable pieces — each one carrying a different emotion, a different story from within the Gond world.

Design Description:

A deer stands in the frame, antlers branching outward like a bare winter tree — delicate, detailed, reaching upward. The body is filled with traditional Gond patterning. The collection name sits quietly at the top.

But look closer. The antlers don’t look like nature. They look like circuits. Like networks. Like something digital growing where something organic should be.

This piece carries a question — about technology, about what we’ve stopped seeing, about the natural world that exists around us while we look elsewhere. The deer is still there. We just forgot to look.

Additional Information

COLOR : WHITE
Fabric: Crafted from 100% premium cotton. Heavy 210 GSM fabric for a structured, elevated feel. Breathable, soft, and skin-friendly for all-day comfort.
Type: Genderless – thoughtfully designed to look great and feel right on everyone.
Fit: Oversized fit – relaxed silhouette with dropped shoulders, made to suit all body types.
Style: Minimal & versatile design that pairs effortlessly with anything.
Durability: High-quality stitching and long-lasting print, made to retain shape and color over time.
Please note: Slight variations in color or design may occur due to lighting or display differences.
Requests for return or exchange based on these variations will not be accepted.